São João is Porto’s most emblematic festivity – and arguably one of the most peculiar popular celebrations in the world. Fernão Lopes, who six hundred years ago strolled along the riverside area on a summer solstice, mentions it in his chronicle of King Fernando’s times, but the event has pagan roots in ancient fertility festivals (leeks and lemon balm stems, by the way, are less than innocent symbols...).

The graphic identity we developed synthesizes various aspects of the history and character of Porto’s traditional feast, highlighting its eminently popular and playful nature.